NIKE INC. B (NKE) 36.27 EUR (+0.01%) | Consumer Discretionary XETRA

Nike is an American company specializing in the design, manufacture, and distribution of sports equipment, footwear, and apparel.

Price history of NIKE INC. B

Performance & Momentum

6 Months 27.26 %

1 Year 26.42 %

3 Years 64.97 %

5 Years 63.16 %

Momentum

Unlock this indicator

Strategic Analysis

NIKE INC. B • 2026

Nike occupies a leading position.

Strengths

Extremely powerful global brand, capable of sustaining strong demand and premium pricing.
Model centered on product innovation and marketing, with international visibility across the footwear and apparel segments.
Broad distribution portfolio and brand recognition that strengthen business resilience.

Weaknesses

Weakened stock market and operational momentum across several horizons, a sign of repositioning that is still weighing on performance.
Direct exposure to discretionary consumer spending, a segment sensitive to slowing demand and promotional pressure.

Momentum

Momentum is weak and the trend remains clearly deteriorated, with a stock profile that reflects a lasting loss of confidence. The absence of recent news does not suggest any visible near-term catalyst, which calls for a cautious approach until commercial recovery and growth reacceleration materialize.

Analysis performed 2 weeks ago