CLX
Clorox Company
Stock NYSE – Stock Market Prices, News & Analysis
Clorox Company is a leader in the manufacture and marketing of consumer and professional products in the areas of cleaning, disinfection, and health.
Clorox Company
CLX
Clorox Company is a leader in the manufacture and marketing of consumer and professional products in the areas of cleaning, disinfection, and health.
Price history of Clorox Company
Price history of Clorox Company
Performance & Momentum
Clorox Raises Price Target to $125 Amid Margin Pressure
Wells Fargo raised its price target for Clorox (NYSE: CLX) to $125 while maintaining a neutral rating, reflecting a strong start to the year for the company. Meanwhile, Clorox strengthened its health and hygiene portfolio by acquiring GOJO Industries, owner of the Purell brand, for $2.25 billion. However, the recent implementation of a $580 million ERP system has caused operational disruptions that are weighing on margins and tempering near-term outlooks.
Strategic Analysis
Clorox Company • 2026
Clorox relies on its strong positioning in the cleaning and hygiene products sectors, which are essential and resilient, to maintain a strong presence in the face of margin challenges. Its strategy focuses on value creation through an attractive dividend and an adjustment of its targets to stabilize its profitability despite a competitive and inflationary environment.
Strengths
- Well-recognized leader in disinfection and hygiene products, segments with structural growth
- Strong brand portfolio benefiting from high customer loyalty
- Enhanced attractiveness for investors through a competitive dividend
Weaknesses
- Margin pressures due to rising costs and intense competition
- Revised financial outlook limiting medium-term visibility
Momentum
Clorox's momentum remains moderate with degraded performance over the past year and beyond, impacted by operational challenges and a recent target revision. However, the upward adjustment of the target price combined with an attractive dividend policy sends a positive signal regarding the company's ability to manage its margins while appealing to investors in the medium term.
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Recent News
Clorox Company
Clorox lowers price target but offers attractive dividend
2 months agoClorox (NYSE: CLX) faces a downward revision in its price target, with Wells Fargo lowering it from $117 to $108 while maintaining a neutral rating. Analysts have also adjusted their 2026 revenue growth forecasts, anticipating a slight slowdown as the company prepares to report quarterly results expected to show a decline in net income. Despite these challenges, the high dividend yield of 4.9%, near a historic low price level, attracts income-focused investors, highlighting potential interest in the stock as a repositioning opportunity.
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