News — Luxury
News overview Luxury
Ferrari steps up buybacks but remains expensive
Ferrari is continuing its multi-year share buyback program, with a new €250 million tranche, while its treasury shareholding now stands at n...
L’Oréal Rethinks Marketing in the AI Era
L’Oréal is accelerating the transformation of its marketing by leveraging data, artificial intelligence, TikTok campaigns and virtual try-on...
Interparfums expands its licensing portfolio
Interparfums is securing its long-term growth with a global PUMA license through 2037 and extensions of its Roberto Cavalli and Just Cavalli...
L’Oréal steps up US push, targets Armani
L’Oréal is strengthening its Dr.G brand’s presence in the US through TikTok Shop, less than two years after acquiring it. The strategy is in...
Arnault family seeks to simplify LVMH structure
The Arnault family is reportedly considering buying €1.63 billion worth of Christian Dior shares to simplify its ownership structure and str...
Interparfums Expands Portfolio with PUMA
Interparfums has signed an exclusive worldwide license agreement with PUMA through 2037, with fragrance launches scheduled for 2027, and ext...
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